Challenge
A $1.4B US online fashion retailer running extensive private-label programs in apparel, footwear, and accessories struggled with slow, manual design workflows and disconnected category teams.
Each season, merchant and design teams relied on outdated reports and instinct-driven planning. Design-to-shelf timelines stretched past 10 weeks, missing fast-moving trends. Sourcing and merchandising worked from separate systems and relied on vendor design teams, causing inconsistent margins and wasted inventory.
The retailer needed to shorten product cycles, align product assortments, and protect margins across all product categories and brands.
A $1.4B US online fashion retailer running extensive private-label programs in apparel, footwear, and accessories struggled with slow, manual design workflows and disconnected category teams.
Each season, merchant and design teams relied on outdated reports and instinct-driven planning. Design-to-shelf timelines stretched past 10 weeks, missing fast-moving trends. Sourcing and merchandising worked from separate systems and relied on vendor design teams, causing inconsistent margins and wasted inventory.
The retailer needed to shorten product cycles, align product assortments, and protect margins across all product categories and brands.
A $1.4B US online fashion retailer running extensive private-label programs in apparel, footwear, and accessories struggled with slow, manual design workflows and disconnected category teams.
Each season, merchant and design teams relied on outdated reports and instinct-driven planning. Design-to-shelf timelines stretched past 10 weeks, missing fast-moving trends. Sourcing and merchandising worked from separate systems and relied on vendor design teams, causing inconsistent margins and wasted inventory.
The retailer needed to shorten product cycles, align product assortments, and protect margins across all product categories and brands.