A $100M U.S.-based private-label apparel manufacturer supplied fashion basics, trend and seasonal collections to major retail chains and e-commerce brands.
Despite strong relationships, the company struggled to keep pace with fast-turn retailer briefs and in-season chase orders.
Concept development relied on manual design sketching and seasonal trend decks that were often outdated by the time in-house designs and buyers reviewed them. The sales team lacked rapid access to digital visuals or costed concepts, losing out to competitors that responded faster.
Key pain points:
3–4-week lag from trend brief to design presentation
Missed short-cycle buys and reorder windows
Reactive, labor-intensive sampling and costing
Inconsistent creative alignment across design and sales
The merchandising and design leadership team needed a way to accelerate concept turnaround, equip sales with instant design options, and capitalize on in-season demand without adding design headcount.
